Wella Color Charm Permanent Gel Haircolor provides the speed of liquid, conditioning and convenience of cream. Vibrant, long lasting, fade resistant results with Gelfuse Technology that saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Excellent gray coverage that covers the most resistant grays. Very predictable, the color you want is always the color you get. Versatility of use bowl and brush or bottle and a translucent mixture for better control.

• - Long-lasting, fade-resistant results
• - Excellent gray coverage
• - Results are true to tone
• - Mix 1 part Wella Color Charm luiquid color with 2 parts Color Developer.
• - Apply to the hair using either an applicator bottle and brush Developer for 30 minutes and up to 45 minutes if additional depth or gray coverage is needed.