Joico Colorful Anti-Fade Shampoo provides a luxurious, thorough cleansing without the harsh ingredients known to strip hair of precious vibrancy and much-needed moisture.

Color vibrancy lasts up to 8 weeks Free of SLS/SLES sulfates Gently cleanses color-treated hair

How to use

Apply to wet hair. Lather, and rinse.

• Boost Shine & Reduce Breakage
• With Camellia Oil & Pomegranate Extract