BIOTERA Ultra Color Care Shampoo is an antifade sulfate and parabenfree gentle cleansing formula that promotes longlasting color retention and deep hydration for very damaged and dry hair. This gentle shampoo promotes longlasting color retention for processed highlighted permed or chemicallystraightened hair. Keeps hair color bright and vibrant 50% longer. (vs. leading competitive sulfatefree shampoo and conditioner) Fortified with scientificallyadvanced TriSoy Complex. High lather intensely hydrates.