The Perfect Blonde Purple Toning Shampoo helps neutralize unwanted yellow tones in the hair while brightening, providing moisture, adding shine and reducing breakage.

• Banishes brassiness and brightens blondes!
• Gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter strands.
• Adds strength.
• Adds shine.

The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.

• Apply a quartersized amount to wet hair and lather.
• Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.

Water (Aqua, Eau), Sodium C1416 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Propylene Glycol, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycol Distearate, Benzophenone4, Calcium Phosphate, Calcium Silicate, Citric Acid, Cocos Nucifera (Coconut) Oil, Disodium Edta, Hydrolyzed Soy Protein, Hydroxyapatite, Fragrance (Parfum), Sodium Ferrocyanide, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Silicoaluminate, Starch Hydroxypropyltrimonium Chloride, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Salicylate, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene, Linalool, Violet 2 (Ci 60730).