The IGORA ROYAL Highlifts 10- series is formulated with a higher pigment concentration. This means it can lift up to 4 levels on a base 7, give more tonality to the hair and can also be mixed 1:1. The IGORA ROYAL Highlifts 12- series, on the other hand, provides a stronger lift performance, lifting up to 5 levels on a base 6 and lighter, and it can be mixed 1:2.

The main difference is the results you d like to achieve. The IGORA ROYAL Highlifts, for instance, lifts the natural hair colour up to 5 levels, upgrading natural blondes by working with the natural pigment. The IGORA VARIO BLOND Lightener, on the other hand, achieves maximum lift and it s suitable for all bases, removing both artificial and natural pigment.

The new IGORA ROYAL Highlifts technology works to optimise and improve the clarity of the end colour result. The FibreBond Technology, found in the IGORA ROYAL Highlifts cream, combines Succinic Acid, Lysine and Arginine -these ingredients are now complemented with the innovative TrueLift Complex, an optimised combination of colour pigments and lifting ingredients that helps achieve a powerful lifting performance, while counteracting warm undertones for superior colour results.

• IGORA ROYAL Highlifts is formulated as a lifting colouration cream, meaning it can only lift the natural pigments and it will tone at the same time